AI ENTERTAINMENT
Your face is now a business model
AI replacing human actors may still sound far off, but people in the industry are already preparing for it.
Speaking alongside Timothée Chalamet, Matthew McConaughey said pushing back on AI won’t be enough.
The technology is moving fast, and there is strong financial incentive behind it.
Instead, he pointed to ownership as the priority.
He advised creatives to secure legal rights over their voice, image, and likeness.
This would allow them to control how their identity is used, including approving or rejecting AI-generated versions of themselves.
Here’s what you should know:
AI actors are being treated as a real possibility
Ownership of voice and likeness is becoming more important
Industry figures are both using AI and protecting themselves from it
You, but licensed
McConaughey has already taken this approach, securing trademarks to protect his name, voice, and well-known catchphrases.
The goal is to make consent and attribution standard as AI becomes more common.
Legal experts say these protections could help prevent misuse or allow action if it happens.
At the same time, he is also working with the technology.
He is an investor in ElevenLabs and is using its AI tools to create new versions of his content.
The shift is clear: AI is entering entertainment, and control over identity is becoming a key focus.
That’s what I love about these AI’s, man, we keep getting older, but they stay the same age - MV