What do Musk, Zuck, and Trump have in common? This.

AI INNOVATION

What do Musk, Zuck, and Trump have in common? This.

Saudi Arabia’s Crown Prince Mohammed bin Salman has launched a new AI company called Humain to boost the country’s ambitions in artificial intelligence.

Backed by the powerful Public Investment Fund (PIF), the company plans to invest in AI infrastructure across the region, including the rollout of new data centres.

It’s part of a broader push to move the economy beyond oil and into tech.

The announcement lands just as Elon Musk, Sam Altman, and Mark Zuckerberg arrive in Riyadh for a U.S.-Saudi investment forum, where AI is expected to be a major focus.

This week, Donald Trump is also due in the region as part of a broader tour.

What this means:

• Saudi Arabia is stepping up its game in the AI race.

• Big Tech is taking notice and showing up.

• The PIF is fast becoming a key player in global AI investment.

AI meet Riyadh, Riyadh meet AI

With nearly $940 billion in assets, the PIF has already attracted partnerships with Google and Salesforce on AI-related projects, making it a go-to funding source for global tech companies.

BRB googling how to get invited to the next PIF meeting.