AI USAGE
Turning AI use into an office competition
KPMG has launched an internal dashboard for its US advisory team to track how often employees use AI tools.
The division has around 10,000 workers and recently laid off 400 employees.
The dashboard shows each employee’s AI use compared with their target and peer group.
KPMG says the goal is to encourage more regular and useful AI use, with many staff expected to use AI on 75% of business days.
The firm says regular AI users produce better work, feel less stressed, and spend more time on strategic tasks. It also says more than 90% of its US employees use AI weekly.
Here’s what you should know:
KPMG is tracking AI use across its US advisory division.
Some employees say the usage data may be easy to manipulate.
The firm says the goal is better AI use, not just higher numbers.
A very LinkedIn problem
But some employees said the dashboard may not show the full picture.
They said it can miss some AI coding tools and may be easy to game, since a single prompt can count as daily usage.
KPMG says the dashboard is part of a wider push that includes training, innovation awards, and research with the University of Texas at Austin on how employees can get better results from AI.
Yes, I use a lot of AI. Can I have an Amazon voucher or something? - MV


