AI FASHION
The most talked-about model this month isn’t real
In Vogue’s latest issue, a Guess advert features a flawless blonde model…
But she’s not real.
She was created entirely using AI.
The creators, Seraphinne Vallora, say the process is far from easy, often taking weeks and involving real people behind the scenes.
Still, the final image looks near-perfect, and the AI label?
Barely noticeable in the corner. That’s sparked concern.
In brief:
Vogue’s ad includes an AI model for the first time.
Critics warn it could undo progress on diversity in fashion.
There’s no legal requirement in the UK to clearly label AI-generated content.
No casting call needed
Critics argue it sets unrealistic beauty standards, risks jobs in fashion, and could negatively impact young people’s mental health.
Guess and Vogue say it’s just an ad, not an editorial statement, but the debate around transparency and representation is heating up fast.
She's AI-generated and somehow still better dressed than me.