APPLE

Apple says it’s figured out how to improve its AI models, without ever needing to read your messages or emails.

Instead of collecting personal data, it uses a synthetic dataset that your device quietly compares to your recent messages (only if you’ve opted into analytics)

The device doesn’t send the actual data, just a signal about which fake example is the closest match.

Apple then uses the most commonly matched samples to fine-tune its AI features, like writing email summaries.

This is part of Apple’s wider focus on privacy, using a method called differential privacy to keep everything anonymous.

The approach is now being tested in beta versions of iOS 18.5, iPadOS 18.5, and macOS 15.5.

Here’s what you should know:

  • Devices compare fake data to real messages and only send anonymised signals

  • No personal data leaves the device

  • Testing is underway in upcoming beta software releases

Fake it, rate it, train it

While Apple’s AI rollout has had some delays and leadership changes, this latest update is a sign it’s pushing ahead, with privacy still front and centre.

Tech bros are somewhere sweating over this.

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