OpenAI’s new update could change how you shop
Matt V
April 30, 2025
OPENAI
Openai is rolling out new shopping features, giving users personalised product recommendations, price comparisons, reviews and direct buying links, and according to the company, none of it is paid advertising.
This update builds on ChatGPT’s search tool, which launched last year, and has powered over one billion web searches in the past week alone.
While Google still holds about 89% of global search traffic, its grip has been slipping slightly in recent months.
The move puts OpenAI in more direct competition with big names like Google, Amazon, and media sites that publish product reviews.
Amazon launched its own AI shopping assistant last years, and other like Perplecity are stepping into the space too.
Here’s what you should know:
ChatGPT’s shopping update offers independent product picks with no paid ads.
Google is still ahead in search traffic but is facing more competition.
OpenAI is also adding live sports updates and multi-source answers to ChatGPT.
Who needs a wishlist anymore?
OpenAI says the goal is to make it quicker to find, compare, and buy products.
The feature is rolling out to all users over the next few days, alongside other updates like live sports score tracking and answers with multiple source citations.
We’re two updates away from ChatGPT doing our Christmas shopping.