AI APPS
Homeownership just got an Operating System
AI is only as strong as its source material. So when it comes to building a home-management app, you can’t get a better source than the Queen of Lifestyle.
Martha Stewart has entered her tech-founder era, with the new app Hint (Home Intelligence). Think of it as an AI-powered operating system for home ownership, helping you manage the endless admin of your property.
Because your house has a lot of information. Hint wants to turn it into a system that can actually help you run the place.
Hint:
Creates a living home profile that combines environmental data, property documents, appliance information, maintenance history, inspection reports, insurance policies, and more.
Keeps household maintenance on track by acting as a project manager: offering tailored schedules, reminders, and task management guidance.
Turns your home records into easy-to-find answers, so you can use AI to search your documents in seconds.
Why Martha matters
Now, listen. It’s common for celebrities to cut a check and slap their name on a product. But that’s not the case here.
According to Hint co-founder and CTO, Kyle Rush, “[Martha] is a real co-founder with a serious stake in equity, and she does work for the company and the app. She’s not a figurehead.”
Martha is working hand-in-hand with the team to merge her practical expertise with Hint’s AI engine. And in doing so, she’s making the app’s recommendations that much more trustworthy. It's a good thing.
AI brings data systems. Martha brings domestic standards. Love. - TL


