Google has a new trick

There’s a cheese rolling race in the UK. Every year, people race down a steep hill chasing a wheel of cheese. The prize? The cheese. Oh, and people break bones almost every time.

What’s in store:

• Google’s New Tool will tell you if that photo was taken by a camera or AI.

• Lionsgate signs big AI video deal.

• Around the Web: Tupperware, the iconic food storage brand, has officially declared bankruptcy.

• Learn why we use Guidde for all of our documentation.

Read Time: 5 minutes

GOOGLE

Are your photos real? Google wants to know

Google is introducing a new feature in its search results to show if an image was taken by a camera, edited with software like Photoshop, or created by AI.

The update, called "about this image," will help people know more about where images come from. So, be careful what you upload!

The system behind this is part of the Coalition for Content Provenance and Authenticity (C2PA).

This standard tracks the origins of images and is supported by big companies like Amazon, Microsoft, Adobe, and Google.

Even though adoption has been slow, Google's integration in search results will be a key test for C2PA.

Here’s what you need to know:

• Google will show if an image was created or edited with AI in search results.

• C2PA, supported by big tech firms, tracks where images originate, though it’s still not widely used.

• Some camera brands, like Nikon and Canon, are expected to adopt the C2PA standard, but it’s early days.

Digitally approved

Google helped develop the latest C2PA version and will use a “trust list” to verify images' authenticity.

For example, if an image shows it was taken by a certain camera model, the trust list will confirm this is true.

Google also plans to add this system to its ads and explore using it on YouTube.

Despite Google leading the way, there are still challenges.

Only a few cameras, like those from Leica and Sony, support C2PA, which adds details like camera settings and location to the image.

Adobe Photoshop and Lightroom already support C2PA, but many tools, like Affinity Photo, do not.

Viewing the image data is also tricky, as most platforms don't yet display this information.

Laurie Richardson, Google’s vice president of trust and safety, said: “While there’s no one-size-fits-all solution for online content, working with others in the industry is key to building sustainable, interoperable solutions.”

#NoFilter just got a whole new meaning.

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OUR TOP TOOLS

Explain it once, and let AI handle the rest

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On This Day

September 20th 1963 - President John F. Kennedy proposes a joint U.S.-Soviet mission to the moon during a speech at the United Nations, emphasising cooperation over competition in space exploration.

Riddle Me This

I fly without wings.

I cry without eyes.

Whenever I go, darkness flies.

What am I?

Nifty Numbers

Perplexity's user base skews toward younger age groups, with 33.47% of users between the ages of 25 to 34 and 23.22% falling into the 18 to 24 category.

The platform sees lower engagement from older users, with just 6.87% of users aged 55 to 64, and 4.17% over 65.

AI VIDEO

AI comes to Hollywood

Lionsgate has signed a deal with AI video company Runway, signalling that major studios will soon be integrating generative AI into their productions.

Lionsgate has agreed to give Runway usage of its content library for training, in exchange for a bespoke AI model it can use in its own output.

The model will be used for storyboarding initially, and is expected to lead to major cost savings in the pre-production process.

Here’s what you should know:

• Runway will get access to all of Lionsgate’s content for model training.

• Lionsgate will get its own bespoke video model.

• The deal could set the precedent for future collaborations.

The first step towards the new normal?

The move is an industry first which could lay the groundwork for deals going forward. The studio realised it could risk falling behind by not embracing AI, so sought out and agreed a deal, according to Vice Chairman Michael Burns.

While other companies like Disney have engaged in discussions, no other major company has agreed to a deal.

How long until AI Netflix?

Mindstream Picks

Space: US Congress honours “Hidden Figures” of the space race with gold medals.

Crypto: Goldman Sachs and Coinbase launch TrueX, a new exchange.

Games: EA embraces AI, says it will change video game design.

Sport: A new study shows that increased youth sports could save $80B in medical care costs.

Don’t Miss: Tupperware, the iconic food container company has officially filed for bankruptcy.

AI Art

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Yesterday’s Poll

“Would you use AI agents?”

Yes, productivity boom! - 70% ✅

No, don’t trust them - 30%

Your Views:

“Why not boost efficiency, cut costs, and let AI do the heavy lifting? It’s like hiring a genius that works 24/7 without adding to your payroll or overhead.” - immoveableinnovations

“I was sceptical about AI, however I use it to do many buissnes activities. AI really speeds up productivity however you need to know what you want to say as it makes critical errors ” - dunc

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