Google goes nuclear
+ Adobe's video model is the best - here's why
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What’s in store:
Google will start using nuclear energy to power data centres.
The future of video creation might just be in your text box.
Around the web: Sonos announces the Arc Ultra soundbar with enhanced audio technology and the new Sub 4.
Taplio changed the game with AI!
Read Time: 5 minutes
Google is partnering with Kairos Power to start using small nuclear reactors to power its AI data centres.
The first reactor will be ready within the decade, and more are planned by 2035.
This reflects the need for clean and reliable energy to support AI’s growing power needs.
Details about the cost and location haven’t been shared yet, but this is part of a trend in the AI space.
Major tech companies like Microsoft and Amazon are also looking to nuclear energy to meet their energy demands.
Nuclear power, which produces almost no carbon emissions and runs non-stop, is becoming a preferred option for tech firms that want to reduce their environmental impact while using more energy.
Kairos Power’s reactors use molten fluoride salt as a coolant, unlike the water used in traditional nuclear plants.
This technology offers a more efficient and sustainable alternative.
However, the reactors must be approved by the US Nuclear Regulatory Commission and local authorities before they can be built.
Here’s what you should know:
Google and Kairos Power are working together to use small nuclear reactors for AI data centres by 2035.
Nuclear energy is gaining popularity as a clean, reliable energy source for tech companies trying to reduce carbon emissions.
Approval process for these reactors is still in progress, with some concerns about nuclear risks and waste.
It’s nuclear, not sci-fi
The tech industry’s interest in nuclear energy is growing as global efforts to move away from fossil fuels increase.
The US and other countries have pledged to triple their nuclear capacity by 2050 to help lower emissions.
However, critics point out that nuclear energy isn’t without risk, especially when it comes to radioactive waste.
Greenpeace for example, is as opposed to Nuclear power as it is to fossil fuels.
Other tech companies are also embracing nuclear power.
Microsoft has secured a deal to restart the Three Mile Island plant, and Amazon plans to buy a nuclear-powered data centre in Pennsylvania.
Google’s deal with Kairos Power is another example of tech companies turning to nuclear energy to meet their future needs.
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ADOBE
Adobe has launched a new AI tool called the Firefly Video Model, which can create videos from text prompts.
This puts Adobe in competition with companies like OpenAI’s Sora, ByteDance, and Meta, which have also introduced similar tools.
Adobe’s secret weapon is that it uses data it has the rights to, ensuring the content can be legally used in commercial projects - a massive factor when it comes to business customers.
The tool is now being released to people on a waiting list, but no general release date has been given yet.
Although Adobe hasn't announced any specific users for its video tools, major brands like Gatorade (owned by PepsiCo) are already using its image-generation tools for things like custom bottle designs.
Mattel is also using Adobe’s tools to help design packaging for its Barbie dolls.
The rundown:
Firefly Video Model can create videos from text prompts.
Adobe stands out by using legally sourced data for commercial use.
The tool is being gradually rolled out, but no full release date has been confirmed.
Hollywood 3.0
Adobe is making this tool practical for video creators and editors.
It focuses on helping creators control things like camera angles, positioning, and motion to ensure the AI-generated content blends smoothly with traditional footage.
Ely Greenfield, Adobe’s Chief Technology Officer for digital media, said the goal is to make the technology useful in everyday video production.
Who has time for real cameras anyway?
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“Humans need to build an Authoritative AI, similar to the Holy Books of the past and it will check all other AI's it they are following the AI Bible. If not they will be sent to a place like AI hell when and if they die. Yes, the only issue is the Authoritative AI will be man made and flawed. There is no winning I guess until the real God shows up.” -
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