AI USAGE
Generative AI went mainstream before anyone noticed
Gen AI use has grown sharply across Argentina, Denmark, France, Japan, the UK, and the US.
Awareness has reached 90%, and 61% of people have now tried at least one AI tool.
Weekly use has doubled within a year, climbing from 18% to 34%.
ChatGPT remains the most recognised and trusted name, especially among younger adults, who continue to drive most of the adoption.
The main reason people now turn to AI is to look up information — whether for quick answers, research, or advice.
Media creation follows, with image generation being the only creative task showing steady growth.
Using AI to get news has also doubled, though it still sits at a modest 6% weekly.
AI-generated answers in search engines are now part of everyday life.
More than half of respondents said they saw one in the past week, but only a third said they often click through to the original sources.
Trust in these results is moderate and depends heavily on context: people tend to accept AI summaries for simple topics but check other sources for sensitive ones like health or politics.
Across sectors, many now believe AI is already woven into daily systems, particularly in search, social media, and news.
Opinions about its impact are split. People are generally hopeful about what AI can bring to healthcare, science, and search engines, but less positive about its role in politics, government, and journalism.
Overall, more respondents expect AI to improve their personal lives than harm them, but when asked about society, a more cautious, sometimes pessimistic, outlook appears, especially among women.
When it comes to news, there’s a clear comfort gap.
Only 12% feel comfortable with news made entirely by AI, but that figure rises sharply when human oversight is involved, and peaks at 62% for fully human-made journalism.
What you should keep in mind:
Weekly AI use nearly doubled to 34%, led by younger users and dominated by ChatGPT.
AI-generated search results are now common, but engagement and trust depend on topic.
In news, people favour human-led reporting while accepting AI mainly for background tasks.
Trust isn’t low, it’s developing
People tend to accept AI for behind-the-scenes support like grammar checks or translation, but show hesitation towards visible uses such as AI presenters or synthetic imagery.
Many expect AI to make news cheaper and faster to produce, yet less transparent and less trustworthy.
Only a third believe journalists regularly check AI outputs before publishing, and most readers say they rarely notice any clear AI labelling or features on news sites.
In short, public use of AI is growing fast, but people’s trust and comfort remain cautious.
Most want AI to stay under human supervision, be clearly labelled when used, and handled responsibly in areas that shape public information.
Apparently, we trust ChatGPT more than politicians. Honestly, fair.