APPLE
ERASE the memory
Apple is hoping privacy can help it stand out in the AI race, especially as it still tries to catch up with rivals.
According to Bloomberg’s Mark Gurman, the more chatbot-like Siri expected in iOS 27 will let users automatically delete their chat histories.
Users would be able to keep conversations for 30 days, one year, or forever.
That is different from many major AI chatbots, which usually only offer temporary private chats.
Apple seems to be betting that some people will choose more privacy, even if it means Siri feels a little less personal.
The company is reportedly using Google’s Gemini tech for some parts of Apple Intelligence, but privacy still looks like a big part of Apple’s AI strategy.
In brief:
Apple wants privacy to be its AI selling point.
Siri may let users choose how long chats are saved.
Less memory could mean fewer personal answers.
Siri enters witness protection
The main trade-off is memory. Many AI chatbots use past chats to give more personal answers over time.
Apple is expected to put stricter limits on what Siri can remember, how long it can keep information, and what can be carried into future chats.
Apple is taking a bet that people with AI anxiety are more likely to embrace it if privacy controls are there.
Too late for me, Claude already read all my emails. - MV