DISNEY
Disney just dropped $1B on AI
The Walt Disney Company has invested $1 billion in OpenAI, a move CEO Bob Iger described as a long-term step into artificial intelligence and how it could shape Disney’s business.
Speaking to CNBC, Iger said Disney wants to be part of what OpenAI is building and sees the investment as strategically important.
The deal also gives OpenAI licensed access to Disney characters for use in its AI video app, Sora.
More than 200 characters, including Mickey Mouse, Darth Vader and Cinderella, will be available through a three-year agreement.
The arrangement will be exclusive to OpenAI at the start.
As AI tools become more widely used, media companies have stepped up efforts to protect their intellectual property.
Iger said Disney has taken a firm approach to safeguarding its IP while recognising that technological change is unavoidable.
He pointed to OpenAI’s rapid growth and its willingness to license content as key factors behind the partnership.
Sora launched in September and allows users to create short videos by typing a text prompt.
Here’s what you should know:
The investment gives Disney early exposure to AI while keeping control of its characters.
OpenAI gains licensed access to Disney IP under defined usage rules.
Both companies say safeguards are built in to address copyright concerns.
Mickey meets machine
The app quickly reached the top of Apple’s App Store, raising industry concerns around copyright and content safety.
Disney said the agreement does not include character voices, talent names or likenesses, and that licensing fees apply.
OpenAI added that usage guardrails will be in place and updated over time in coordination with Disney.
Disney shares rose more than 1% following the announcement.
Mickey Mouse now exists in prompt form. Sit with that. - MG