ADOBE
Ctrl+Z Is doing the Lord's work
Adobe’s latest Creators’ Toolkit Report, based on a survey of more than 2,000 US creators, reveals how AI is changing content creation, helping creators grow their audiences and take on bigger projects.
Among creators using creative AI, 78% say it has helped their business or following grow faster, rising to 89% among full-time creators.
However, 68% admit they sometimes settle for AI-generated results that don’t quite match what they had in mind.
Here’s what else the survey found:
47% of creators who have used AI abandoned it midway through a project in the past three months because getting the results they wanted took too much effort.
34% of full-time creators turned down paid video work in the past three months because they lacked the necessary skills.
77% of surveyed creators believe humans should always have the final say on creative decisions, even when using AI agents.
A master's degree in prompt negotiation
Video production is another challenge, with creators keen to produce more content but often lacking the technical skills.
Meanwhile, AI agents are opening up opportunities to tackle more complex projects.
Nothing humbles a creative professional faster than typing "NO, THE OTHER ARM" in all caps.- MG