APPLE
Apple wants its next leader to… cook
Tim Cook is leaving Apple as CEO after 15 years.
John Ternus, Apple’s current hardware chief, will become CEO on 1 September, replacing Cook.
Cook will stay through the summer to help with the handover, then become executive chairman.
Ternus has been at Apple for 25 years and has worked on many of its biggest products, including the iPhone, iPad, AirPods, Apple Watch, and Apple’s in-house Mac chips.
His promotion suggests Apple may want to put more focus back on building standout products.
A few things stand out:
Ternus comes from the hardware side, so Apple may put more energy into new devices and fresh ideas.
Cook’s legacy is growth and stability. He made Apple one of the most valuable companies in the world, even if some felt it became less bold.
With rivals moving faster in AI, the company will need to show it can still create, not just refine.
A reset in plain sight
Cook leaves behind a huge business legacy. During his time as CEO, Apple became the first public company worth $1tn and has since grown to $4tn.
But even with that success, some critics said Apple had become too reliant on the iPhone and less exciting when it came to new ideas.
That is why Ternus matters. He is seen as more product-focused at a time when Apple is under pressure to show stronger progress in AI, wearables, and new devices.
The main question now is whether Apple can do more than improve its current products and start taking bigger swings again.
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