APPLE
Apple is giving Siri homework
Apple is reportedly talking to publishers about using their content to give Siri more current news and information.
The company has approached publishers about multiyear deals that could help power its upgraded AI version of Siri, expected later this year.
Apple is considering a pay-per-use model, meaning publishers would be paid when their content is used.
It has discussed a possible nine-figure budget for the deals.
What to know:
Apple wants publisher content to make Siri more useful and up to date.
Publishers could be paid whenever their content is used.
Apple previously pulled an AI news feature after it produced inaccurate summaries.
Siri’s remedial reading programme
Apple already works with publishers through Apple News+ and has previously licensed content for AI training.
The talks come after Apple ran into problems with AI-generated news summaries in late 2024, when the feature produced inaccurate headlines and was later disabled.
Siri getting assigned required reading at her big age.- MG