ADOBE
An all-you-can-prompt buffet
Adobe has announced a range of new AI tools at its MAX 2026 conference, expanding what users can do across Photoshop, Premiere, Firefly and other Creative Cloud apps.
The biggest update is the expansion of Adobe Creative Agent, which lets users describe tasks in plain English and have AI handle several steps at once.
Adobe is also bringing more AI models into Firefly, alongside new tools for editing images, producing videos and creating designs.
In brief:
Firefly is adding new image, video and design tools, including AI-powered editing and automated workflows.
Photoshop, Premiere and other Creative Cloud apps are gaining AI assistants, with planned integrations that let third-party agents edit existing project files.
Adobe is bringing Acrobat and creative tools into Google's services, while expanding its creative software support on Windows devices.
Too many AIs in the kitchen
The updates also extend to marketing teams, with new AI agents designed to help plan campaigns, create content and maintain brand guidelines.
Meanwhile, Adobe is expanding its partnerships with Google and Microsoft to bring its tools into more apps and devices.
Several features are still in beta or preview, with Adobe yet to confirm wider release dates.
Finally, Adobe can do all my Adobeing for me. -MV