AI FASHION
AI is your new stylist
Ralph Lauren has launched Ask Ralph, a new AI-powered fashion stylist built with Microsoft and OpenAI.
The tool, available on the brand’s U.S. app, suggests outfits, answers fashion questions, and uses decades of Ralph Lauren archives to give styling advice.
David Lauren, the company’s Chief Branding and Innovation Officer, says the launch is part of a bigger push to bring more technology into luxury fashion.
He admits the first version won’t be perfect but sees it as a learning process where customer feedback will help improve the tool.
Here’s what you should know:
Ralph Lauren launched Ask Ralph, an AI stylist built with Microsoft and OpenAI.
The tool gives personalised outfit suggestions and answers fashion questions.
The company has a strong track record of using new tech, from e-commerce to AR shows and smart wearables.
From polo shirts to prompts
Ralph Lauren has a long history of adopting new tech.
It was one of the first luxury brands to sell online in 2000 and has since tried QR-enabled clothing tags, augmented reality, holographic runway shows, and smart wearables.
Ask Ralph is its first major AI tool designed for shoppers, signalling a move towards making digital experiences a core part of the brand.
Ask Ralph is basically your posh AI bestie with better taste than you.