AI is translating movies, no subtitles needed
Matt V
March 07, 2025
AMAZON
Prime Video is making it easier for global audiences to enjoy its content with AI-aided dubbing.
Starting today, 12 licensed movies and series, including El Cid: La Leyenda and Mi Mamá Lora, will be available with AI-assisted dubbing in English and Latin American Spanish.
In brief:
AI-aided dubbing launches on 12 titles, offering new language options.
A mix of AI and human input ensures high-quality dubbing.
Part of a larger effort to make Prime Video content accessible to its 200 million+ users worldwide.
AI is talking… literally
This hybrid approach combines AI with human reviewers to ensure quality dubbing for titles that wouldn’t have been dubbed otherwise.
Prime Video sees this as a step towards better accessibility, adding to features like subtitles, captions, and audio descriptions.
A dub that doesn’t sound like a 2005 text-to-speech bot. WINNER.