AI ENTERTAINMENT
Films made with the help of AI are now officially eligible for Oscars.
The Academy of Motion Picture Arts and Sciences has updated its rules to say that using generative AI won’t help or hurt a film’s shot at a nomination.
Generative AI, which can create text, images, audio, and video from simple prompts, has already played a role in some recent Oscar winners.
In The Brutalist, AI was used to tweak Adrian Brody’s Hungarian accent.
Similar voice tools were used in Emilia Perez to boost vocal performances.
Still, the Academy says human involvement will stay a key part of the judging process.
Here’s what’s new:
Using AI won’t boost or block your Oscar chances.
Voters must now watch all nominees before making a final decision.
Creators are still raising flags about job risks and artistic quality.
Scripts by robot, drama by humans
There’s also a new voting rule: Academy members now have to watch every film in a category before they’re allowed to vote in the final round.
But not everyone’s on board. AI’s growing presence in film has sparked ongoing concern, especially from actors, writers, and animators.
Back in 2023, the Hollywood strikes saw creatives pushing back against AI’s role in replacing jobs.
Many argue that while AI can help with the basics, it still struggles to deliver true emotional depth.
Some protections have been put in place since the strikes, but worries around misuse and image rights haven’t gone away.
Actors like Scarlett Johansson have spoken out, and animators say the tech still can’t match their level of craft.
That wasn’t Adrian Brody. That was Brody.AI.