AI dominates Super Bowl ads
Matt V
February 11, 2025
THE SUPER BOWL
AI wasn’t just behind the scenes at this year’s Super Bowl - it was front and centre in the ads.
From OpenAI’s first-ever commercial to Google’s chatbot causing a stir, tech giants used the game to push AI into the mainstream.
OpenAI’s first-ever ad
OpenAI made its Super Bowl debut with a minimalist ad using black-and-white dots to represent major historical moments—like the moon landing and the first email—before introducing ChatGPT.
The message? Big innovations start with small ideas.
Reactions were mixed. Some found it uninspiring, while others praised its simplicity.
The ad follows OpenAI’s recent rebrand, which includes a new logo and design.
Google’s Gemini and the cheese controversy
Google ran a heartfelt ad showing a father using Gemini to juggle parenting and a job interview.
But an earlier Google ad, posted on YouTube, sparked debate. The original version claimed gouda makes up 50–60% of global cheese consumption.
After pushback, the stat was quietly removed. It’s a reminder that AI still gets things wrong.
Meta’s smart glasses go big
Meta enlisted Chris Hemsworth, Chris Pratt, and Kris Jenner to promote its AI-powered Ray-Ban glasses.
In the ad, Pratt uses them to learn about artwork, while Hemsworth eats an expensive banana— a reference to a $6.2 million taped banana artwork.
Meta has reportedly sold over a million pairs of the glasses in 2024.
More AI ads that stood out:
Salesforce featured Matthew McConaughey rushing through Heathrow Airport, suggesting its AI agent, Agentforce, could have saved him some stress.
GoDaddy showcased its AI tool “Airo,” which helps small businesses design websites and logos. Actor Walton Goggins used it to create a fake brand, "Goggins Goggles."
Cirkul poked fun at AI, with Adam Devine accidentally ordering 100,000 water bottles due to an AI error. The brand is now giving away that many bottles.
Google’s AI-generated cheese fact showed how even big companies struggle with AI accuracy.
While AI is everywhere, trust and reliability remain key challenges for adoption.
AI didn’t just watch the Super Bowl - it was the Super Bowl.