APPLE
You’re using Apple Intelligence and didn’t even know it
Apple finally explained why last year’s smarter Siri never showed up.
According to Craig Federighi and Greg Joswiak, who sat down with WSJ’s Joanna Stern, version 1 of the new Siri did work, but it just wasn’t reliable enough, especially when dealing with personal data or unpredictable questions.
Instead of pushing out something that didn’t meet Apple’s usual standards, they scrapped it and started building a better version from scratch.
Siri’s in her healing era
They were also clear, Apple Intelligence isn’t meant to be just another chatbot.
It’s designed to work quietly in the background, improving everyday tools like photo search, writing suggestions, and visual detection.
Most of it runs on Apple’s own large models using private cloud compute, but they’ve also brought in OpenAI and Anthropic for things like image generation and code support in Xcode.
That new Liquid Glass UI’s not just for looks.
It’s part of a bigger push to bring consistency across all Apple devices, inspired by VisionOS.
Let’s break it down
Apple held off on launching the new Siri because it wasn’t good enough, so now they’re rebuilding it with a better foundation.
Apple Intelligence is built into your tools, not a flashy standalone app, and that’s exactly how they want it.
While they’re using models like OpenAI’s in the short term, most features will rely on Apple’s own tech under the hood.
And no, despite the speculation, there’s no foldable iPhone or touchscreen Mac in the works.
Apple’s overall take is that they’re not rushing.
They’d rather take the time to get AI right, make it useful, and integrate it properly, rather than chasing chatbot hype for headlines.
Apple said “we could’ve dropped it, but we respect you too much to serve mid.”