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Could you tell if you were speaking with AI?

+ Apple vs EU

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The first person processed at Ellis Island in 1892 was 15-year-old Irish girl Annie Moore.

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What’s in store:

  • Is ChatGPT fooling us all?

  • Apple faces EU investigation over App Store.

  • Around the web: EcoFlow's Delta Pro 3, at $3,699, boosts capacity and power for homes.

  • Osum superpowers your market research with AI!

Read Time: 6 minutes


As we gear up for the launch of GPT-5, another study shows that distinguishing between ChatGPT and a human is becoming increasingly difficult.

This development raises questions about AI's role in our future interactions.

Researchers at UC San Diego's Department of Cognitive Science put GPT-4, GPT-3.5, and ELIZA (a 1960s chatbot) through a modern Turing Test.

Participants had five-minute conversations with either a human or an AI, then guessed which they were talking to.

Here’s what you should know:

  • GPT-4 was mistaken for a human 54% of the time, slightly better than GPT-3.5 (50%) but still behind real humans (67%).

  • The AIs were programmed to be concise, casual, and occasionally make spelling mistakes to seem more human-like.

  • Participants often used language style, emotional cues, and knowledge-based questions to identify if their conversation partner was AI or human, but they were no better than chance at recognizing GPT-4 as AI.

Human or Bot?

The results were telling.

GPT-4 was identified as human 54% of the time, ahead of GPT-3.5 (50%), and significantly outperformed ELIZA (22%).

However, it still lagged behind actual humans (67%).

Participants were no better than chance at identifying GPT-4 as AI, indicating that current AI systems can deceive people into believing they are human.

The results showed that participants often relied on linguistic style, socio-emotional factors, and knowledge-based questions to decide if they were talking to a human or a machine.

As AI continues to evolve, distinguishing between humans and machines will become an even more intriguing challenge.

Guess it’s time to start questioning if your mate Dave is actually a chatbot.

Do you think you could tell the difference between a human and GPT-4 in a conversation?

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On This Day

June 26th 1974 - The Universal Product Code (UPC) is scanned for the first time to sell a package of Wrigley's chewing gum at the Marsh Supermarket in Troy, Ohio.

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The European Commission has issued a preliminary ruling stating that Apple's App Store policies breach the EU’s DMA, designed to foster competition.

This decision comes as the Commission launches a fresh investigation into Apple's practices, specifically targeting the fees charged to developers and support for alternative iOS marketplaces.

“Our preliminary position is that Apple does not fully allow steering,” said Margrethe Vestager, head of competition policy in Europe.

“Steering is key to ensure that app developers are less dependent on gatekeepers’ app stores and for consumers to be aware of better offers.”

Under the DMA, Apple and other major tech companies must permit developers to steer users towards external offers free of charge.

Apple, Alphabet, Amazon, ByteDance, Meta, and Microsoft had to comply with these rules from March 2024.

Apple spokesperson Peter Ajemian stated, “Throughout the past several months, Apple has made changes to comply with the DMA in response to feedback from developers and the European Commission. All developers in the EU can direct users to the web to complete purchases at competitive rates. We will continue to listen and engage with the European Commission.”

Here are the latest updates:

  • Apple is accused of not allowing app developers to direct users to better deals outside the App Store, a practice known as "steering."

  • Apple could face fines up to 10% of its global revenue, or $38 billion, for noncompliance, rising to 20% for repeat offenses.

  • New investigations are examining Apple's support for third-party iOS marketplaces and the controversial Core Technology Fee.

The battle of fair play

Apple, the first company charged under the DMA, has until March 2025 to respond to the European Commission’s assessment.

Meanwhile, Meta and Google are also under investigation for similar issues.

Apple had previously been fined €1.84 billion (about $2 billion) by the EU’s antitrust regulators over the App Store’s anti-steering practices, stemming from a 2020 lawsuit initiated by Spotify’s antitrust complaint.

The European Commission has currently opened new proceedings into Apple’s support for alternative iOS app stores.

The investigation focuses on the Core Technology Fee, the complicated process for installing third-party marketplaces, and Apple’s eligibility requirements for developers.

“We have also opened proceedings against Apple regarding its Core Technology Fee and various rules for allowing third-party app stores and sideloading,” said Vestager. “Developers and consumers are eager to see alternatives to the App Store. We will ensure Apple does not undermine these efforts.”

On Friday, Apple blamed “regulatory uncertainties” related to the DMA for delaying the rollout of key iOS 18 features in Europe, citing concerns that interoperability requirements could compromise user privacy and data security.

Apple finally gets a taste of its own medicine – courtesy of the EU.

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