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How one software took over LinkedIn...

+ Apple blocked by EU!

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Sea otters wrap themselves in kelp while sleeping to avoid drifting away in the ocean currents. It’s like a duvet for mermaids.

What’s in store:

  • We take a look at the rise of Taplio!

  • Regulations stall Apple's new tech in the EU.

  • Around the web: TikTok accidentally released an AI avatar tool without safeguards, allowing the creation of harmful videos.

Read Time: 6 minutes


Taplio has risen above the rest to become the definitive tool for creators on LinkedIn. Taplio’s growth in the past 18 months has been extraordinary, fuelled by the ambition and leadership of Lemlist founder Guillaume Moubeche, who bought Taplio in its infancy and nurtured it into a company with over $3.5M ARR.

Today, we’re going to dive into the Taplio success story - and learn why all the top creators on LinkedIn are using it.

Origins and scale

Taplio’s origin story is an interesting one. You’ve probably heard of TweetHunter, one of the most well-known creator softwares on the market. The creators of TweetHunter decided a similar tool would be valuable on LinkedIn, so they created Taplio.

These tools both existed under the Pony Express branch, founded by two friends and software engineers - Thibault Louis-Lucas and Thomas Jacquesson.

With the success of TweetHunter, it was clear Taplio had the potential to match or even surpass it, with LinkedIn being a platform with higher monetisation potential for creators, thanks to its professional focus. They turned their focus on building up Taplio.

The secret sauce? The guiding vision of Guillaume Moubeche, who bought Pony Express and folded it into his company Lempire - a collection of powerful social media SaaS tools. Taplio was now owned by a growth expert.

Guillaume is well-known for his profit-led growth mantra - and has increased Taplio’s revenue more than 10x since he took charge!

Growth under Guillaume

In 2023, Lempire as a team (leaded by Guillaume), generated 37M+ views on LinkedIn, this included:

- 1,000s of sign-ups for online events, features waitlists

- 10,000s of views on our content

- 1,000s of connections with loyal fans

As well as a lot of visibility for the company, and products.

This huge potential and belief in personal branding on LinkedIn was also one of the key reasons why Guillaume decided to buy Taplio and keep growing it.

Guillaume and Lempire realised the huge potential that LinkedIn can have to drive business via personal brands, so the focus shifted to Taplio, and the potential of the tool was finally realised.

How Taplio sets itself apart

Back to Taplio itself. Firstly, the basics: Taplio is a tool designed for creators on LinkedIn. It streamlines the content creation process, and allows users to analyse deeply the posts that perform well, and build on them.

A range of features make it extremely valuable for users, and the Mindstream team uses Taplio for all of our post creation and scheduling.

It's a major success story that also highlights the growth of content creation on LinkedIn - you have probably seen the change yourselves. Think of your LinkedIn feed a couple of years ago compared to now. Gone are the motivational posts and instead actionable content that provides real value is king.

Taplio uses an advanced AI engine to analyse the most viral content on LinkedIn and create new posts for you.

Taplio can find viral posts on certain topics

Taplio can generate just about anything - new posts, carousels, personalised content, hooks - the complete toolbox for LinkedIn growth.

But the data is where it really shines. It can pull in viral content and create post inspirations and provides a deeper level of post analytics than LinkedIn itself can provide - helping you track your growth on a micro level.

An advanced scheduler also means you never even have to leave the Taplio interface to get your content out on LinkedIn.

Taplio is one of the key reasons we’ve been able to grow the accounts of our founders - Adam and I - so quickly. Adam is rapidly approaching 100,000 followers - and has been on the platform for just a year. That’s the power of Taplio!

Try Taplio for yourself

If you want to try Taplio for yourself, Mindstream readers can see how it transforms their content by getting started for free.

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Apple is withholding several new technologies from EU consumers due to the Digital Markets Act (DMA).

The company announced it will block the release of Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing in the EU this year, citing concerns over user privacy and data security.

Apple argues the DMA's interoperability requirements compromise the integrity of their products.

The DMA aims to ensure fair competition by preventing tech giants from favouring their own services, combining user data, and using third-party merchant info against them.

The EU has labelled Apple and five other major tech companies as "gatekeepers" that require stricter regulation.

Despite Apple's concerns, the European Commission insists gatekeepers can offer services in Europe if they comply with the rules.

Apple Intelligence, the company’s suite of AI services, was the highlight of its recent Worldwide Developers Conference presentation, which also included updates to the iPhone’s operating systems.

The technology will help summarise text, create original images and retrieve relevant data. The push also includes a revamped Siri, Apple’s once-pioneering digital assistant.

The new features helped boost Apple shares by 9% since the WWDC presentation on June 10, raising the company’s valuation to over $3.2 trillion.

As of 2:19 p.m. in New York on Friday, shares were up 0.4% to $210.48.

Here are the latest updates:

  • Apple blocks key features in the EU due to the DMA's privacy and security concerns.

  • Apple Intelligence, including new AI capabilities, is delayed for EU consumers.

  • EU's stringent regulations aim to ensure fair competition among tech giants.

A speed bump for Apple's innovations

Apple’s decision to halt the rollout in the EU means consumers in all 27 of the bloc’s nations, including France, Germany, Spain and Italy, won’t have access to these new AI technologies for now.

The software will launch elsewhere this autumn but only in American English and on select devices.

It’s not clear how the features might violate the DMA, but withholding the technology could annoy consumers in the region, who might put pressure on regulators.

As part of the move, iPhone mirroring and SharePlay Screen Sharing will also be held back.

The mirroring feature lets you use your device virtually on your Mac display and have full control over it.

The SharePlay capability lets you screen-share from an iPad or iPhone to another device and control it remotely for technical support.

Apple executives have already clashed with the EU over attempts to limit the market power of Big Tech.

Apple is set to receive a formal warning from EU regulators for allegedly blocking apps from steering users to cheaper web subscription deals.

This follows a €1.8 billion ($1.9 billion) fine earlier this year for similar antitrust violations.

The Apple Intelligence rollout is facing complications in other parts of the world as well.

The company will need a different chatbot provider in China, where partner OpenAI’s ChatGPT is banned.

Apple has been considering an arrangement with companies such as Baidu Inc. and Alibaba Group Holding Ltd.

Nothing like a bit of regulation to keep our tech dreams in check, right?

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Don’t Miss - TikTok accidentally released an internal version of its AI digital avatar tool without safeguards, allowing users to create inappropriate videos, including quotes from Hitler and harmful messages. After CNN discovered this, TikTok removed the faulty version, resolving the issue and maintaining the intended, restricted version for business ads.

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